The Amazon rush is dead. I don’t think we’ll see authors getting the same kind of lift from it going forward.
I’m glad this discussion is happening, because it’s been on my mind, but I haven’t really taken the time to form any coherent thoughts. Other people have, so be sure to go and read the comments, even if you don’t care to read what I have to say.
I think folks who listen to podiobooks may be approaching a saturation point for this type of thing. Amongst the subset of those folks who are on twitter and follow their favorite podcast authors it’s even more likely. If that’s as far as the message is getting, then I think authors have to beware of fan burnout.
As a consumer who primarily listens to audiobooks, the product that I want has already been delivered to me for free. Now I’m exceptionally appreciative of that fact, which has led me to buy many of these book (which I have no intention of reading in print form) to support the authors. In the perfect world I’d be able to buy the audiobook versions, but so far that’s only been possible for Scott Sigler’s Infected3 .
But really I bought the books for selfish reasons. I want to see these authors succeed because I want them to keep producing content4 . I want to know what happens to Perry Dawsey and Keepsie Branson next. So while I can support these authors by spreading the word, writing reviews, or even just giving them money, I want to support their careers as writers, so they’ll keep writing. While I’m sure the love and adoration of their readers keep some of these folks going, I’m not sure it’s sustainable in the long term.
I have more to say about this, but I never intended to go on this long, so I’m going to let my thoughts roll around a bit more.
- Didn’t I just say he was everywhere? And note that his post was spawned by a comment from Kris Johnson. I’ve seen this before. These two may be working together in some capacity… [↩]
- “Amazon Rush” refers to a concerted effort by an author with an established fan-base to get into the Amazon charts by mobilizing said fan-base into purchasing their latest book all on the same day. [↩]
- which is finally available from audible.com, although I was impatient and bought the CD version and converted it. [↩]
- And being brutally honest there’s an even more selfish (and perhaps self-delusional) reason: If they can make it, maybe I can too. [↩]
I can see how this makes sense, from a certain point of view. Asking Amazon, who is now in the POD business, to sell POD books from LuLu (for example) could be seen as similar to asking Wendy’s to sell you a Whopper.
To me this sends a message to all other book sellers that it’s ok to not consider POD books as real products, and refuse to carry them. I can envision all the major chains having their own in-house POD setups at some point, and they’ll follow suit by refusing to carry anything “not printed here”. This will include those books printed by Amazon’s BookSurge service.
Maybe I’m missing something more obvious, but it really seems that Amazon has set back the legitimacy of a certain class of books based solely on how they were printed and bound. I’m fully aware that there’s a lot of junk out there, because with POD anyone can “publish” their own book, but at the same time there are some wonderful works that perhaps would not be available in print any other way.
As a consumer, books in this situation might as well be mythical creatures. If I like to shop at a big chain, and they tell me “We don’t have a listing for that. We can’t order it,” then that’s it. Anything more requires jumping through hoops, meanwhile there are thousands of other books I can walk home with right now. Online it’s even worse. If a book isn’t up for order at your preferred online book seller it might as well not exist at all. And to many consumers, it won’t.
A Business Opportunity?
I foresee a lot of gloom and doom while this shakes out. There’s a change it will come to nothing in the end. It’s also possible Amazon is hoping to use this to get more favorable agreements out of POD houses before letting them back in. As such I’m just speculating here.
What if things play out like I suggested earlier, with each book seller having their own POD house, and not taking books from other POD houses. Assuming that the different POD services don’t have exclusivity agreements, the best option would be to offer you book through all of them. It’s obvious. Then wherever folks are they can get your book.
No, not really. Having put together one book for LuLu I know it can take a great deal of time to prep the book to look good when they print and bind it. I’m sure other services have their own pitfalls. The idea of learning them all fills me with dread. Who has time for that?
But what if a someone started up some sort of aggregated POD service, where you get them your manuscript and they go through the process of getting it up on all the POD services for you? Could such a thing work? If you’re a POD author, would you use such a thing?
I’d be interested to hear other folks thoughts, so please comment.
Your first hit is free
On April 1 Scott Sigler‘s thriller novel Infected will be released in hardcover to bookstores. But why wait? Thanks to a special arrangement with Scott and his publisher you can download the entire novel in PDF right now, but only until March 31.
Infected is the first major print release from Internet phenom Scott Sigler, whose podcast-only audiobooks have drawn an immense cult following, with more than three million individual episodes downloaded. Now Sigler storms the bookstore shelves with this cinematic, relentlessly paced novel that mixes and matches genres, combining horror, technothriller, and suspense in a heady mix that is equal parts Chuck Palahniuk, Michael Crichton, and Stephen King.
Does that sound at all interesting? Go on, give it a try. Just this one time. Download it already, and tell your friends to do the same. There’s no risk here, unless you’re afraid you’ll like it so much you’ll feel compelled to purchase the book. Go on, risk it.
But wait there’s more
Want to learn more about Scott Sigler? You’re in luck. J.C. Hutchins just released the latest episode of his UltraCreatives interview series with Scott as his guest. Yeah, that’s free too. Old One-eye Jack knows how to treat you.