End of the Amazon Rush?

Friday, September 26th, 2008
The Amazon rush is dead. I don’t think we’ll see authors getting the same kind of lift from it going forward.

Chris Miller1 shared his thoughts on the Amazon Rush2 , and how they’re getting to be old hat.

I’m glad this discussion is happening, because it’s been on my mind, but I haven’t really taken the time to form any coherent thoughts. Other people have, so be sure to go and read the comments, even if you don’t care to read what I have to say.

I think folks who listen to podiobooks may be approaching a saturation point for this type of thing. Amongst the subset of those folks who are on twitter and follow their favorite podcast authors it’s even more likely. If that’s as far as the message is getting, then I think authors have to beware of fan burnout.

As a consumer who primarily listens to audiobooks, the product that I want has already been delivered to me for free. Now I’m exceptionally appreciative of that fact, which has led me to buy many of these book (which I have no intention of reading in print form) to support the authors. In the perfect world I’d be able to buy the audiobook versions, but so far that’s only been possible for Scott Sigler’s Infected3 .

But really I bought the books for selfish reasons. I want to see these authors succeed because I want them to keep producing content4 . I want to know what happens to Perry Dawsey and Keepsie Branson next. So while I can support these authors by spreading the word, writing reviews, or even just giving them money, I want to support their careers as writers, so they’ll keep writing. While I’m sure the love and adoration of their readers keep some of these folks going, I’m not sure it’s sustainable in the long term.

I have more to say about this, but I never intended to go on this long, so I’m going to let my thoughts roll around a bit more.

  1. Didn’t I just say he was everywhere? And note that his post was spawned by a comment from Kris Johnson. I’ve seen this before. These two may be working together in some capacity []
  2. “Amazon Rush” refers to a concerted effort by an author with an established fan-base to get into the Amazon charts by mobilizing said fan-base into purchasing their latest book all on the same day. []
  3. which is finally available from audible.com, although I was impatient and bought the CD version and converted it. []
  4. And being brutally honest there’s an even more selfish (and perhaps self-delusional) reason: If they can make it, maybe I can too. []